Prevost and IMG Deepen Partnership to Raise the Bar for Motorcoach Safety and Performance

Prevost and the International Motorcoach Group (IMG) continue their long-term partnership to enhance safety, performance, and reliability in the motorcoach industry—supporting operators, drivers, and fleet excellence across North America.

In the world of motorcoach transportation, safety, reliability, and professionalism are everything. That’s why the continued partnership between Prevost and the International Motorcoach Group (IMG) is making headlines across North America. The two organizations have renewed their long-standing collaboration, aiming to advance safety standards, driver support, and fleet excellence for operators everywhere.

For more than a decade, Prevost and IMG have worked side by side—what started as a sponsorship has grown into a hands-on alliance that supports drivers, operators, and the entire motorcoach community. François Tremblay, president of Prevost, said the partnership reflects their shared mission to strengthen the industry from the ground up.

“This enduring relationship is more than sponsorship, it’s a collaboration rooted in helping the industry thrive,” Tremblay said.

Strengthening Industry Standards

IMG represents a network of independent motorcoach operators across North America, recognized for setting high benchmarks in customer service, maintenance, and training. Each year, the group celebrates those standards with its prestigious Operator of the Year award—a peer-nominated honor that highlights companies leading the way in safety and service.

Since the award’s creation in 2007, several Prevost-equipped fleets have earned the title. According to Tremblay, those recognitions are proof that Prevost’s focus on long-term reliability continues to pay off for operators who rely on their vehicles day in and day out.

Partnership That Drives Performance

For drivers and companies alike, the Prevost–IMG relationship means consistency and trust in an industry that’s constantly adapting to new regulations, technologies, and passenger expectations. From training programs to modernized fleet designs, the partnership ensures that motorcoach operators have the resources they need to keep their teams safe and their passengers satisfied.

“Our longstanding relationship with Prevost is an important component of our commitment to safety and quality,” said Chuck Abbott, president and CEO of Gray Line Tennessee, which earned this year’s IMG Operator of the Year title. “They are not just our bus supplier; they are an integral part of our overall fleet strategy.”

Holiday Tours, based in North Carolina, was honored as the IMG Operator of the Year for 2024–25. Vice President Jonathan Moody said their ongoing collaboration with Prevost has been central to the company’s growth.

“Prevost has been our exclusive provider of full-size motorcoaches since 1986,” Moody said. “The quality and dependability of their coaches have been integral to our growth and success.”

Building the Future of Motorcoach Travel

Beyond sponsorships and recognition, both Prevost and IMG share a long-term goal—to strengthen the future of the motorcoach industry by promoting high standards and supporting operators through every challenge. From workforce development to advanced safety technologies, their partnership is helping ensure that today’s drivers are equipped for tomorrow’s road ahead.

Image Source: Bus and Motorcoach News, Gray Line Tennessee

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