The St. Louis Blues and Lyft have teamed up in a new multi-year partnership designed to make transportation to and from Blues games smoother for fans and rideshare drivers alike. Lyft is now an official rideshare partner of the Blues, Enterprise Center, and Stifel Theatre, with a focus on safe, organized, and efficient pickup and drop-off for game day crowds.
For truck drivers or part-time rideshare drivers looking to earn extra during the season, this setup is worth knowing, especially with new traffic flow patterns and pickup guidelines in place.
A Clearer, Easier System for Drop-Off and Pickup
The new rideshare zone sits right outside the Enterprise Center on 14th Street between Clark Avenue and Market Street. The area is clearly marked for easy navigation, helping drivers avoid congestion and confusion when shuttling passengers to or from events.
The partnership comes with exclusive in-app promotions and special discounts for Blues fans using Lyft. Fans can use the codes GOBLUES or STIFELTHEATRE for 50% off their first two rides, making it easier and more affordable to get to games safely.
Todd Mitchell, Vice President and General Manager of Enterprise Center and Stifel Theatre, said, “We are thrilled to team up with Lyft to provide Blues fans and all our guests with a smoother and safer game day rideshare experience at our venues. This partnership addresses a key element of the fan journey, ensuring that coming to and from Enterprise Center and Stifel Theatre is as easy and stress-free as possible.”
How Drivers Can Navigate the Zone
The rideshare setup is sponsored by Lyft, but it’s not exclusive. Drivers with Lyft, Uber, or taxis can all use it for pickups and drop-offs. Shuttles will continue to operate north of Market Street and south of Clark Avenue, just like in past seasons.
Location Details
• Drop-off zone: North end of 14th Street between Market and Clark
• Drop-offs: Enter from Market Street, use the curb lane near Stifel Theatre
• Exit route: Turn left and head northbound on 14th Street at Market
• Pickup timing: Enter no more than 10 minutes before a scheduled ride
• Proof required: Drivers must show a confirmed ride to access the pickup area
• Overflow zone: Located on Market Street in front of Stifel Theatre between 14th and 15th Streets
During Stifel Theatre-only events, the same area will serve for both pickup and drop-off, with northbound 14th Street staying open to regular traffic.
Why This Matters for Drivers
This partnership makes navigating game day traffic easier for rideshare and taxi drivers, while also cutting down on confusion for fans. With thousands of people leaving games and concerts at once, a structured system means fewer blocked lanes and smoother exits, something any driver can appreciate.
Chase Smith, Senior Manager of Venue Partnerships at Lyft, said, “Lyft is committed to being a reliable partner to communities, and we are proud to join forces with the St. Louis Blues and their fans. Our shared commitment to the St. Louis area and to delivering a best-in-class experience for fans makes this a perfect fit. We are excited to help Blues fans get to and from the action safely.”
With this setup, St. Louis joins a growing list of sports venues creating dedicated zones to improve safety and convenience for both riders and drivers. For anyone running rides in downtown St. Louis, especially around Enterprise Center, knowing these new routes and entry times will help keep your trips fast, smooth, and profitable.
Source: St. Louis Blues
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